2021-2022
Solution Publishing
concept
Solution Publishing is a start-up, innovative publisher and high quality B2B lead and demand generation platform that offers interest-based content syndication and email marketing. I held the positions of Content Coordinator and Lead Campaign Manager with responsibilities ranging across the board for a start-up business.
key services
Campaign Management
Content Curation
Creative Direction
Email Marketing
Social Media Management
content syndication
for industry journals
I helped to power and source content for digital journals with a collective audience of 2 million IT, Small Business, Human Resource and Marketing professionals. In addition, I designed and published 6 weekly email newsletters, shown below, to drive traffic and engagement to these journal sites.
Campaign Management | Email Marketing
engaging web design
to drive conversions
Provided creative direction for the company's main site (SolPub.com) and upcoming journal site, BizSmartStream. Includes design layout, functionality and navigation, selecting and publishing content, as well as coordinating an email marketing campaign for the website launch.
Creative Direction
SolPub.com Homepage
BizSmartStream.com Homepage Mockup
Collaborated with an independent graphic designer to guide logo design for one of our journal sites, ITBuyers.com.
Key words to guide branding design: Tech, Community, News, Modern, Vibrant.
IT Buyers logo mockup
IT Buyers Logo
graphic design
and visual storytelling
Established and managed all social media platforms, including creating content appeal to the specific audience of each platform. This included researching and designing infographics for our LinkedIn audience and fun, company-culture posts for Instagram. Graphics were created in Adobe Photoshop, Adobe Illustrator, and Canva. Company branded materials including a company organization chart to aid in onboarding new team members and attract new clients. In addition, an infographic mapping our closed loop lead generation process to better market our product to potential clients.
Social Media Management | Content Curation
producing SPLAT, a comedic docu-series
Solution Publishing's comedic docu-drama series, SPLAT (Solution Publishing Life and Times). Ideating, filming, editing, posting and creating video thumbnails. Gained 100 subscribers within our first 10 videos and attracted new clients and employees.
Content Curation
